E-Commerce

How COVID-19 accelerated your marketing technology strategy

How COVID-19 Accelerated Your Marketing Technology Strategy

The Rise of Marketing Technology Prioritization will be driven by COVID-19 COVID-19 has accelerated the pace of E-Commerce and Digital Commerce dominance.  As the world’s local retail stores were shutting their doors in early 2020, E-Commerce was experience explosive growth.  According to the World Economic Forum, “In the first quarter of 2020, department store sales …

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First Coast News Jax interviewing Greg Davis of Azola Creative and AstorAsh.com

Free Webinars for Local Retailers struggling through COVID-19 Restrictions

As reported in First Coast News, Jacksonville, FL, Azola Creative is hosting a series of FREE webinars to help local retailers quickly get their business online. Our goal is to help local retailers have even a small E-Commerce presence for the holidays so they can take advantage of holiday peak without missing the opportunities of …

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AB-Testing-Your-Email-Marketing

5 Ways to Start AB Testing Your Email Marketing

Email Marketing AB testing your email marketing is essential to increasing your website sales. Email Marketing remains one of our favorite marketing channels.  If you’re not leveraging email marketing, you need to start.  However, the frequency and effectiveness of this marketing channel does depend on your sales model, your product and most important, your audience. …

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google passage indexing results example

The role of Passage Indexing in Your SEO and Content Strategy

How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing.  SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …

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