Over 79% of CEOs
don't trust Marketers
while
63% of marketers do not include any financial outcomes or projections in their marketing reports.
Get the Toolkit that revolutionizes the relationship between CEOs and Marketers by showcasing marketing's impact on business growth.
Get the
CMO Dashboard
Bridge the Trust Gap
between CEOs and Marketers
What's Included with the
CMO Dashboard?
- "Patient Lee" Tomlinson, CEO and Founder, Compassion Heals
Over 20 Visualization Reporting Templates
Revolutionize the relationship between CEOs and Marketers, paving the way for more informed decisions, increased transparency, and a stronger partnership in driving business success.
WEBSITE
PERFORMANCE
APP MARKETING
PERFORMANCE
TARGETED DISPLAY
PERFORMANCE
RADIO ADVERTISING
PERFORMANCE
SOCIAL MEDIA
PERFORMANCE
CONFERENCE ATTENDENCE
PERFORMANCE
DIRECT MAIL
PERFORMANCE
DIGITAL AD
PERFORMANCE
SEO
PERFORMANCE
PODCAST
PERFORMANCE
EVENT HOSTING
PERFORMANCE
SMS MARKETING
PERFORMANCE
PAY-PER-CLICK
PERFORMANCE
AFFILIATE MARKETING
PERFORMANCE
SOICAL MEDIA ADVERTISING
PERFORMANCE
SPONSORSHIP MARKETING
PERFORMANCE
EMAIL MARKETING
PERFORMANCE
WEBINAR
PERFORMANCE
CONTENT MARKETING
PERFORMANCE
MORE
Designed for business of all sizes
SMB to Enterprise
The CMO Dashboard enables non-data
analysts to create PRACTICAL MARKETING REPORTS.
It empowers creative individuals to communicate
in analytical terms, bridging the gap between
creativity and finance.
Changing the way your
business gets results from marketing
Pre-built reports suggesting recommended data presentation
Evaluation prompts to provide actionable insights of how to create better future results
Brief summary fields for key data point interpretation
Report training opportunities for individuals and teams (online and in-person)
Bonus professional development programs to enhance marketing leadership
Let Me Introduce Myself.....
I'm Greg Davis, the Founder and Executive Creative Director of Azola Creative.
Over the past 20 years, I've led marketing teams for global enterprise brands as well as serving clients in several industries including, Healthcare, Software, Digital Marketing and E-Commerce.
Again and again I see the same issue in that CEOs often have a lack of trust in the impact of marketing's efforts. This in due in part to marketers not having the right tools to overcome the communication barriers of showcasing the impact of their creative works through analytical reporting.
As an advocate for bridging the trust gap between CEOs and Marketers, I created the CMO Dashboard. It's my mission to empower marketers to increase their credibility while helping C-Suite executives become stronger partners to their marketing resources.
Let's work together to achieve unparalleled marketing success.
"Greg’s mentorship extends beyond career development. He is a continued trusted source of support and guidance as I navigate my evolving career. He has so many insights and provides fresh perspectives that shift my mindset to see a bigger picture. He is dependable, caring and very intelligent."
- Emily Fritz,B2B/H2H Small Business Marketing Leader
“The Marketing Deconstructs are awesome! It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas. Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”
- Erin Greer, CEO, eTees Golf
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Marketing changes too quickly and it’s harder to understand the value marketers bring to my business. Greg is someone I have been blessed to know and work with to solve my marketing team's challenges."
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement
Let me tell you what else you'll get when you sign up
⇓
Lead Generation Calculators
The CMO Dashboard's Lead Generation Calculators offers a proven marketing model to help you project marketing outcomes based on the strength of your marketing channels.
They empower you to make realistic projections, while building a financial case for marketing investments.
It's a Marketer's best friend!
See it in action >
Certified Training for Marketers
Whether you're attending online training or an in-person session, all participants who complete each section of Azola Creative's CMO Dashboard training classes will receive a certification.
Not yet. Marketing is not a one-size fits all solution. Too often, we see software being too rigid to support a wide scale of needs. In order to make the CMO Dashboard easier to adapt to your business and ready to use immediately, our templates are provided in the form of a powerpoint, allowing you to adjust as needed.
Azola Creative provides training resources to help users of the CMO Dashboard become more successful growth communicators. These trainings are online and self-paced. If a company wishes to have in-person training, there are special discounts, including one-on-one training or team training.
Can't it be both? We see it as leadership development for marketers.
We know most marketers are highly capable and creative people. We do however, see time and again, marketers struggling to connect the financial dots to their marketing output. Often, this challenge leads to less than optimal marketing reporting - we know it's there, we want to help showcase those contributions marketers make to business growth.
By leveraging our CMO Dashboard, we create the opportunity for CEOs to know what they should ask for from marketing, and marketers learn to better understand how to communicate their needs and results. It's a Win-Win!
P.S. Throwing money at marketing only hoping something will stick is not only cuts into your profits is a huge waste of time.
CEOs, C-Suites and Boards are looking for the financial impact marketing makes. This toolkit empowers marketers to provide just that.
By using the CMO Dashboard, everyone on the marketing team learns how to communicate their value in a more meaningful way that CEOs can easily relate to. It's a Win-Win for everyone!