Over 79% of CEOs
don't trust Marketers

while

63% of marketers do not include any financial outcomes or projections in their marketing reports.

Get the Toolkit that revolutionizes the relationship between CEOs and Marketers by showcasing marketing's impact on business growth.

Get the

CMO Dashboard

CMO Dashboard to provide marketing reports with financial impact

Bridge the Trust Gap
between CEOs and Marketers

It's not enough for marketers to just report numbers to their executive team; they need to communicate the significance of those numbers with transparency and clarity.

In doing this, they create a stronger partnership between
CEOs and Marketers that fosters better trust and collaboration, ultimately leading to greater business success.

What's Included with the

CMO Dashboard?

Marketing Desconstruct by Azola Creative

Data Visualization

Templates to help you translate complex data into intuitive visuals, making it easy for CEOs to grasp the key insights at a glance.

Storytelling Tools

Create compelling narratives around your data, illustrating how marketing's efforts directly contribute to business growth.

Channel Reporting

Tailor your marketing channel reports to meet the specific needs of your business' focus, ensuring relevance and clarity.

Training

Gain access to online and in-person training resources designed to improve reporting capabilities that will increase trust.

- "Patient Lee" Tomlinson, CEO and Founder, Compassion Heals

Over 20 Visualization Reporting Templates

Revolutionize the relationship between CEOs and Marketers, paving the way for more informed decisions, increased transparency, and a stronger partnership in driving business success.

website

WEBSITE
PERFORMANCE

app marketing performance

APP MARKETING
PERFORMANCE

targeted display

TARGETED DISPLAY
PERFORMANCE

radio advertising

RADIO ADVERTISING
PERFORMANCE

social media marketing performance

SOCIAL MEDIA
PERFORMANCE

measuring the marketing performance of attending an event or conference

CONFERENCE ATTENDENCE
PERFORMANCE

how to measure the success of direct mail marketing

DIRECT MAIL
PERFORMANCE

how to measure the success of digital ad performance

DIGITAL AD
PERFORMANCE

SEO Marketing measurement

SEO
PERFORMANCE

podcast marketing performance

PODCAST
PERFORMANCE

how to measure the ROI of hosting an event or conference

EVENT HOSTING
PERFORMANCE

SMS Marketing Measurement

SMS MARKETING
PERFORMANCE

pay-per-click or ppc marketing performance

PAY-PER-CLICK
PERFORMANCE

affiliate marketing performance

AFFILIATE MARKETING
PERFORMANCE

social media advertising performance

SOICAL MEDIA ADVERTISING
PERFORMANCE

sponsorhip marketing performance

SPONSORSHIP MARKETING
PERFORMANCE

email marketing performance

EMAIL MARKETING
PERFORMANCE

webinar marketing performance

WEBINAR
PERFORMANCE

content marketing performance

CONTENT MARKETING
PERFORMANCE

more marketing reports

MORE

Designed for business of all sizes
SMB to Enterprise 

The CMO Dashboard enables non-data
analysts to create PRACTICAL MARKETING REPORTS.
It empowers creative individuals to communicate
in analytical terms, bridging the gap between
creativity and finance.

 

Changing the way your
business gets results from marketing

 Pre-built reports suggesting recommended data presentation

 Evaluation prompts to provide actionable insights of how to create better future results

 Brief summary fields for key data point interpretation

 Report training opportunities for individuals and teams (online and in-person)

 Bonus professional development programs to enhance marketing leadership

Let Me Introduce Myself.....

Hi, I'm Greg

I'm Greg Davis, the Founder and Executive Creative Director of Azola Creative.

Over the past 20 years, I've led marketing teams for global enterprise brands as well as serving clients in several industries including, Healthcare, Software, Digital Marketing and E-Commerce.

Again and again I see the same issue in that CEOs often have a lack of trust in the impact of marketing's efforts.  This in due in part to marketers not having the right tools to overcome the communication barriers of showcasing the impact of their creative works through analytical reporting.

As an advocate for bridging the trust gap between CEOs and Marketers, I created the CMO Dashboard.  It's my mission to empower marketers to increase their credibility while helping C-Suite executives become stronger partners to their marketing resources.

Let's work together to achieve unparalleled marketing success.

Emily Fritz, marketing leader and mentee of Greg Davis, Azola Creative

"Greg’s mentorship extends beyond career development. He is a continued trusted source of support and guidance as I navigate my evolving career.  He has so many insights and provides fresh perspectives that shift my mindset to see a bigger picture.  He is dependable, caring and very intelligent."

 - Emily Fritz,B2B/H2H Small Business Marketing Leader

“The Marketing Deconstructs are awesome!  It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas.  Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”

 - Erin Greer, CEO, eTees Golf

Erin Greer, CEO of ETees golf and client of Azola Creative
Patient Lee Tomlinson Azola Creative testimonial

"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant.  Marketing changes too quickly and it’s harder to understand the value marketers bring to my business. Greg is someone I have been blessed to know and work with to solve my marketing team's challenges."

 - "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement

Let me tell you what else you'll get when you sign up

Lead Generation Calculators

How to project how many leads you can expect from each marketing channel - lead generationl projection calculator from Azola Creative

The CMO Dashboard's Lead Generation Calculators offers a proven marketing model to help you project marketing outcomes based on the strength of your marketing channels. 

They empower you to make realistic projections, while building a financial case for marketing investments. 

It's a Marketer's best friend!
See it in action > 

Gold Owl Certification Seal

Certified Training for Marketers

Whether you're attending online training or an in-person session, all participants who complete each section of Azola Creative's CMO Dashboard training classes will receive a certification.

 

Not yet.  Marketing is not a one-size fits all solution.  Too often, we see software being too rigid to support a wide scale of needs.  In order to make the CMO Dashboard easier to adapt to your business and ready to use immediately, our templates are provided in the form of a powerpoint, allowing you to adjust as needed.

Azola Creative provides training resources to help users of the CMO Dashboard become more successful growth communicators.  These trainings are online and self-paced.  If a company wishes to have in-person training, there are special discounts, including one-on-one training or team training.

Can't it be both?  We see it as leadership development for marketers.

We know most marketers are highly capable and creative people.  We do however, see time and again, marketers struggling to connect the financial dots to their marketing output.  Often, this challenge leads to less than optimal marketing reporting - we know it's there, we want to help showcase those contributions marketers make to business growth.

By leveraging our CMO Dashboard, we create the opportunity for CEOs to know what they should ask for from marketing, and marketers learn to better understand how to communicate their needs and results.  It's a Win-Win!

P.S. Throwing money at marketing only hoping something will stick is not only cuts into your profits is a huge waste of time.

CEOs, C-Suites and Boards are looking for the financial impact marketing makes.  This toolkit empowers marketers to provide just that.

By using the CMO Dashboard, everyone on the marketing team learns how to communicate their value in a more meaningful way that CEOs can easily relate to.  It's a Win-Win for everyone!