The CEOs Marketing Handbook

Over 80% of CEOs do not trust marketers

Effective marketing begins with the CEO.


CEOs don't need to be a marketer, but understanding marketing terminology, having a realistic perspective of marketing roles and which marketing channels could boost your business' growth are essential for any CEO wishing to build better partnerships with marketers as a means to increasing ROI.

Bridge the Trust Gap
between CEOs and Marketers

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 "CEO Marketing Handbook"

How can CEOs be better at understanding marketing metrics?

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