FREE WEBINAR

Woman struggling with her emotions

How to Write
A Value Proposition
in Mental Healthcare

Transforming Your Niche into a Compelling Marketing Message.

Join Us Online
Wednesday May 14th, 2025
2:00 p.m. EST

FREE WEBINAR

Woman struggling with her emotions

How to Write
A Value Proposition
in Mental Healthcare

Transforming Your Niche into a Compelling Marketing Message.

Join Us Online
Wednesday May 14th, 2025
2:00 p.m. EST

FREE WEBINAR

Woman struggling with her emotions

How to Write
A Value Proposition
in Mental Healthcare

Transforming Your Niche into a Compelling Marketing Message.

Join Us Online
Wednesday May 14th, 2025
2:00 p.m. EST

FREE WEBINAR

Woman struggling with her emotions

How to Write
A Value Proposition
in Mental Healthcare

Transforming Your Niche into a Compelling Marketing Message.

Join Us Online
Wednesday May 14th, 2025
2:00 p.m. EST

What You'll Learn

Crafting Compelling Messaging
Master the art of creating concise and impactful value propositions
that capture your audience's attention.

Product Positioning Fundamentals
Learn essential strategies for positioning your product effectively in the
market to address customer needs.

Testing and Refining Your Value Proposition in the Wild
Explore methods for validating your value proposition through
real-market feedback and adjustments.

Claim Your Spot →

 

What You'll Learn

Crafting Compelling Messaging
Master the art of creating concise and impactful value propositions
that capture your audience's attention.

Product Positioning Fundamentals
Learn essential strategies for positioning your product effectively in the
market to address customer needs.

Testing and Refining Your Value Proposition in the Wild
Explore methods for validating your value proposition through
real-market feedback and adjustments.

Claim Your Spot →

 

What You'll Learn

Crafting Compelling Messaging
Master the art of creating concise and impactful value propositions
that capture your audience's attention.

Product Positioning Fundamentals
Learn essential strategies for positioning your product effectively in the
market to address customer needs.

Testing and Refining Your Value Proposition in the Wild
Explore methods for validating your value proposition through
real-market feedback and adjustments.

Claim Your Spot →

Value Proposition workshops by Azola Creative

Let Me Introduce Myself.....

I'm Greg Davis, founder of Azola Creative and the creator of the IP Stratify Framework™️ for product marketing..

I specialize in product positioning in the Behavioral Health industry to increase adoption of mental health services, mental health products and mental health technology.

With better product positioning and a powerful value proposition, you can greatly reduce your sales cycle by amplifying the ROI of your solution.

I look forward to helping you accentuate the positives of
your services, products and technology through my value proposition development workshop.

What to Expect

My main goal is to simplify this process for you. I have extensive experience working with professionals who are new to developing marketing messaging, so I promise not to overwhelm you.

If you're not in sales or marketing, you’ll be just fine. If you are a sales and marketing professional, you might gain new insights that can change how you approach your messaging.

Mental health professionals have a higher mission than just making profits. However, it's important to recognize that effective sales and marketing are essential for achieving our common goal of increasing access to care.

The aim of my process is to help your marketing messaging feel authentic to your voice while highlighting the most compelling aspects of your offer. This way, it will stand out in a competitive and challenging market.

Ensure you're communicating the right message
to the right audience.

In the workshop, you'll discover new insights about what you offer, how you present it, and why customers choose to buy (or not) from you.

This program is designed to challenge you without overwhelming you. I look forward to meeting you soon!

What to Expect

My main goal is to simplify this process for you. I have extensive experience working with professionals who are new to developing marketing messaging, so I promise not to overwhelm you.

If you're not in sales or marketing, you’ll be just fine. If you are a sales and marketing professional, you might gain new insights that can change how you approach your messaging.

Mental health professionals have a higher mission than just making profits. However, it's important to recognize that effective sales and marketing are essential for achieving our common goal of increasing access to care.

The aim of my process is to help your marketing messaging feel authentic to your voice while highlighting the most compelling aspects of your offer. This way, it will stand out in a competitive and challenging market.

Ensure you're communicating the right message
to the right audience.

In the workshop, you'll discover new insights about what you offer, how you present it, and why customers choose to buy (or not) from you.

This program is designed to challenge you without overwhelming you. I look forward to meeting you soon!

Learn to Communicate Your Value

BEFORE THE WORKSHOP:

  • Confusing messaging that doesn't feel natural when you say it to prospective clients
  • Boring and lengthy explanations about your services
  • Unclear understanding about how to take the leap into receiving mental health care services
  • Sounds too complicated to explain in under 30 seconds

AFTER THE WORKSHOP:

  • Clear message that sounds like you, and relates to your potential clients
  • Concise messaging that invites your client to ask to learn more
  • Unquestionable understanding of the value of your capabilities
  • A value proposition that speaks directly to your client's needs in less than 10 words

Learn to Communicate Your Value

BEFORE THE WORKSHOP:

  • Confusing messaging that doesn't feel natural when you say it to prospective clients
  • Boring and lengthy explanations about your services
  • Unclear understanding about how to take the leap into receiving mental health care services
  • Sounds too complicated to explain in under 30 seconds

AFTER THE WORKSHOP:

  • Clear message that sounds like you, and relates to your potential clients
  • Concise messaging that invites your client to ask to learn more
  • Unquestionable understanding of the value of your capabilities
  • A value proposition that speaks directly to your client's needs in less than 10 words
IP Stratify Mentoring Thumbnail

A Personal Note from Greg

It's a privilege to work in the behavioral health industry.

Having collaborated with professionals in mental health tech, managed services, substance use disorder (SUD), outpatient care, and private practice, I understand the marketing challenges you face.

You’re already in a tough industry, and we all share the common goal of increasing access to care. However, without clear, compelling, and bold messaging about the value we provide, we can make our jobs even harder.

That's why I believe we can create a great partnership. I can help you highlight your core strengths, your personality, and the unique qualities you bring to the mental health field.

I hope you'll trust me to guide you through developing your value proposition.

IP Stratify Mentoring Thumbnail

A Personal Note from Greg

It's a privilege to work in the behavioral health industry.

Having collaborated with professionals in mental health tech, managed services, substance use disorder (SUD), outpatient care, and private practice, I understand the marketing challenges you face.

You’re already in a tough industry, and we all share the common goal of increasing access to care. However, without clear, compelling, and bold messaging about the value we provide, we can make our jobs even harder.

That's why I believe we can create a great partnership. I can help you highlight your core strengths, your personality, and the unique qualities you bring to the mental health field.

I hope you'll trust me to guide you through developing your value proposition.

Frequently Asked Questions

Reserve Your Seat

It's time to focus on how you speak to your competencies
through more effective marketing language.

Your've worked hard to develop your expertise and this workshop will
focus on helping speak your value in a bold and confident way!