It’s common for there businesses to leverage one of two approaches to product positioning. First, product positioning is a product marketing tactic. Its goal is to create a unique image of the product in your potential customers’ minds. This image should be memorable. Differentiate your product from competitors. Convince customers your product is the best …
Product marketing managers and the way they conduct product marketing management is a crucial aspect of any business, especially for those that are involved in the product industry. The process involves bringing a product to market and the successful management of its introduction, promotion, and selling. Product marketing management can increase sales and reduce expenses. …
Do speakers need conference presentation templates? It’s an interesting question because although we can all agree the value of a presentation is the message, the confidence of the speaker and the speaker’s body language. For as much as that statement is true, there is something equally important to the speaker’s contribution, is the experience. The …
Knowing how to become a CMO is something many marketers aspire to achieve. It means having a seat at the table of the senior leadership for your organization. It creates an opportunity to shape and mold the growth strategy for your business. It’s an exciting seat to sit in, but it’s one that requires several …
Websites can all look the same, in terms of their purpose, to the untrained eye. But those of us who design and build websites for a living know that there are different kinds of sites with different purposes. For example, have you ever heard of a lead generation website? It is a specific type of …
What Is a Lead Generation Website and What Does It Do? Read More »
Data-driven marketing is no longer an afterthought; it’s the primary driver of success in today’s business world. Without the proper training to become data-driven marketers, businesses run the risk of falling behind and being outpaced by their competitors. In the ever-evolving world of digital marketing, businesses must make sure their marketing teams receive the training …
If you have had the good fortune – or perhaps misfortune in some cases – of sitting through your fair share of PowerPoint presentations, you know that such presentations are either really good or really bad. There doesn’t seem to be any in between. And the ones that are really bad are more likely to …
How to Create PowerPoint Presentations That Don’t Induce Sleep Read More »
Designing pitch decks is something we do all the time here at Azola Creative. Pitch decks are an integral part of selling a business or product to potential customers. But to actually make the sale, you need to have a deck that makes a connection. And you cannot do that by throwing a deck together …
Is your sales team constantly bogged down in designing presentations that seem to yield minimal results? If so, take comfort in the fact that your company isn’t alone. But then don’t live there. Do something about it. Either start learning how to use sales presentations effectively or let us come in and work alongside your …
4 Ways the Sales Team Can Use Presentations Effectively Read More »
It’s widely accepted in the product development space that new products have a failure rate of 25-80%. In nearly any scenario you can point to three key things that dictate a product’s success or failure; Positioning, Modeling and Marketing. How well did you position your product for your market? What type of sales model did …