Lead Generation Calculators
Create meaningful marketing metrics
that drives the right marketing activity.
Lead Generation Calculators
Create meaningful marketing metrics
that drives the right marketing activity.
Access our Lead Generation Calculators to help you eliminate the use of Vanity Metrics.
Most marketing teams are tasked with creating goals and KPIs. This is a good thing, but it's nearly always miscalculated.
Typically, marketing teams just create arbitrary marketing KPIs like "more traffic", "more followers" or "more engagement"... but these numbers are meaningless unless you know how they'll contribute to your business goals.
- Do you know how many website visitors
you really need to hit your sales goals? - Do you know how much traffic SEO will drive?
- Do you know how Email Marketing helps?
- How much activity do I need to generate Social Media leads?
- How many downloads do I need for Podcasting to drive leads?
- How is the true value of Events and Conferences?
Increase Marketing Trust with Your C-Suite
These are the same Lead Generation Calculators we use in our
Marketing Operations Alignment projects and trainings.
Access our Lead Generation Calculators to help you eliminate the use of Vanity Metrics.
Most marketing teams are tasked with creating goals and KPIs. This is a good thing, but it's nearly always miscalculated.
Typically, marketing teams just create arbitrary marketing KPIs like "more traffic", "more followers" or "more engagement"... but these numbers are meaningless unless you know how they'll contribute to your business goals.
Increase Marketing Trust with Your C-Suite
These are the same Lead Generation Calculators we use in our
Marketing Operations Alignment projects and trainings.
"Greg’s mentorship extends beyond career development. He is a continued trusted source of support and guidance as I navigate my evolving career. He has so many insights and provides fresh perspectives that shift my mindset to see a bigger picture. He is dependable, caring and very intelligent."
- Emily Fritz,B2B/H2H Small Business Marketing Leader
"Greg’s mentorship extends beyond career development. He is a continued trusted source of support and guidance as I navigate my evolving career. He has so many insights and provides fresh perspectives that shift my mindset to see a bigger picture. He is dependable, caring and very intelligent."
- Emily Fritz,B2B/H2H Small Business Marketing Leader
“The Marketing Deconstructs are awesome! It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas. Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”
- Erin Greer, CEO, eTees Golf
“The Marketing Deconstructs are awesome! It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas. Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”
- Erin Greer, CEO, eTees Golf
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Marketing changes too quickly and it’s harder to understand the value marketers bring to my business. Greg is someone I have been blessed to know and work with to solve my marketing team's challenges."
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Marketing changes too quickly and it’s harder to understand the value marketers bring to my business. Greg is someone I have been blessed to know and work with to solve my marketing team's challenges."
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement