It’s widely accepted in the product development space that new products have a failure rate of 25-80%. In nearly any scenario you can point to three key things that dictate a product’s success or failure; Positioning, Modeling and Marketing. How well did you position your product for your market? What type of sales model did …
Ecommerce is no longer a fad so many experts predicted would eventually fade away. Over the last 20 years, it has solidified itself as a viable entrepreneurial option for people looking to make money with the internet. And along with ecommerce, we have seen the emergence of the ecommerce marketing agency. Are you involved in …
Why You Should Consider Hiring an ECommerce Marketing Agency Read More »
Certain types of businesses base their entire sales strategies on the idea of lead generation. Other types of businesses do not. That second group is making a mistake. Whether a company pays for lead generation services or handles lead generation in-house, sales leads are the engine that drives customer acquisition. Without them, bringing in new …
The 4 Most Important Things to Know About Lead Generation Read More »
(Jacksonville, FL) 11/18/22 – The Jacksonville IT Council (JITC), one of the fastest-growing councils in the Jacksonville, FL Chamber of Commerce, announced the nomination of Azola Creative’s Greg Davis for the Jax Chamber’s Small Business Leader of the Year award. The annual award goes to a local business leader who truly makes a difference in …
Jax IT Council Nominates Azola Creative’s Greg Davis for 2023 SBLY Read More »
Here at Azola Creative, we focus a lot of effort on things like e-commerce marketing and lead generation. We help customers position their products or services as sales engines. At the core of most of what we do is value proposition. Not too long ago we published a blog post discussing how to find your …
Why Your Company’s Value Proposition Should Be Short and Sweet Read More »
It used to be that getting a professional-looking and productive website required hiring a professional coder. These days, thanks to content management systems (CMS) and WYSIWYG website builders, just about anyone can build a decent website. Plugins make the experience even better. But are they worth using? Plugins are little snippets of code or small …
Sales leads are the foundation of nearly every business. They are the seeds that eventually turn into sales. But just like literal seeds, not every lead you pursue will turn into a sale. That’s why expert marketers recommend cultivating qualified leads. By their nature, qualified leads are much more likely to convert to sales. Whatever …
Qualified Leads: What They Are and Why You Want Them Read More »
Value Propositions are exciting to create. The ability to strike the exact right tone that opens more doors for your product or service is euphoric when achieved. In a crowded marketplace, a business with the right value proposition stands out like a diamond in the rough. Knowing you’ve found your is a process of trial …
Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »
You narrowed your product niche, now narrow your content marketing message. Niching can be one of the most challenging things for a new business to do. The fear of saying no to an opportunity, even a wrong one, runs rampant for many solopreneurs, micro-businesses and small businesses. When you’re still struggling with it, the idea …
The Importance of Niching Your Content Marketing Message Read More »