Align Marketing Operations
for Faster Sales Growth
Reduce the uncertainty that surrounds marketing by
translating marketing activity into profitable business goals.
Align Marketing Operations
for Faster Sales Growth
Reduce the uncertainty that surrounds
marketing by translating marketing activity
into profitable business goals.
Align Marketing Operations
for Faster Sales Growth
Reduce the uncertainty that surrounds marketing by translating marketing activity
into profitable business goals.
Align Marketing Operations for Faster Sales Growth
Reduce the uncertainty that surrounds marketing by translating marketing activity
into profitable business goals.
AMP Framework™️
Translate Marketing Output into Revenue Goals
Nearly 80% of CEOs lack trust in marketing. Executives aren't anti-marketing.
They're simply exhausted by the uncertainty that surrounds marketing.
If you want to accelerate growth,
bridge the trust gap between CEOs and marketers.
Overview
The AMP Framework™️ to Marketing Trust
The AMP Framework™️ accelerates marketing ROI by operationalizing your marketing resources for better team Alignment, eliminating vanity metrics, and using Measurement that translates to business metrics to measure progress and to Prioritize revenue-driving marketing efforts.
Alignment
Alignment: Operating as One Team
Today’s marketing teams often operate in silos, causing confusion and inconsistent output. We align teams to achieve consistency, collaboration, and clarity. By integrating efforts and improving understanding with other departments, we unify the entire company around marketing’s goals and initiatives.
Measurement
Measurement: Meaning Over Metrics
We eliminate meaningless KPIs and vanity metrics, focusing instead on marketing measurements that align with business goals. By tracking meaningful outcomes that resonate with executives, we ensure they understand marketing's contributions, enabling informed decisions for strategic growth.
Prioritize
Prioritize: Focus on What Drives Growth
With endless good ideas but limited resources, marketing must prioritize what truly moves the needle. By focusing on strategies and campaigns tied directly to growth and sales, we ensure marketing efforts generate meaningful, measurable success - not just activity.
AMP Framework™️
Translate Marketing Output into Revenue Goals
Nearly 80% of CEOs lack trust in marketing. Executives aren't
anti-marketing.
They're simply exhausted by the uncertainty that surrounds marketing.
If you want to accelerate growth,
bridge the trust gap between CEOs and marketers.
Overview
The AMP Framework™️ to Marketing Trust
The AMP Framework™️ accelerates marketing ROI by operationalizing your marketing resources for better team Alignment, eliminating vanity metrics, and using Measurement that translates to business metrics to measure progress and to Prioritize revenue-driving marketing efforts.
Alignment
Alignment: Operating as One Team
Today’s marketing teams often operate in silos, causing confusion and inconsistent output. We align teams to achieve consistency, collaboration, and clarity. By integrating efforts and improving understanding with other departments, we unify the entire company around marketing’s goals and initiatives.
Measurement
Measurement: Meaning Over Metrics
We eliminate meaningless KPIs and vanity metrics, focusing instead on marketing measurements that align with business goals. By tracking meaningful outcomes that resonate with executives, we ensure they understand marketing's contributions, enabling informed decisions for strategic growth.
Prioritize
Prioritize: Focus on What Drives Growth
With endless good ideas but limited resources, marketing must prioritize what truly moves the needle. By focusing on strategies and campaigns tied directly to growth and sales, we ensure marketing efforts generate meaningful, measurable success - not just activity.
Maximizing Marketing Team ROI
You have smart and talented marketers on your team who know what they're doing.
The trouble is, non-marketers don't always understand what they're doing.
What they truly need is a guiding hand to help translate their efforts
into business goals that effectively showcase their ROI and increase
marketing trust in the organization. We can help you do that!
1. Website ROI Strategy
Lead Generation | E-Commerce
We believe your website should act like a 24/7/365 salesperson, whether you’re selling online or generating leads. Yet, many marketing teams find that their sites struggle to deliver real ROI. This challenge often isn't just about design; it may be due to low traffic, ineffective keywords, or primary pages that don’t clearly communicate your value, leading to a confusing customer journey.
We'll partner with your sales and marketing teams to evaluate the obstacles affecting your website's performance. Together, we'll set realistic KPIs to identify areas for improvement, enabling systematic changes that will help you achieve the ROI you’re looking for.
2. Marketing Team Efficiency
Marketing teams often work in a dynamic environment filled with competing priorities, limited resources, and tight budgets. It can be challenging to determine what the best focus should be. On top of that, marketing is typically a fragmented group made up of employees, third-party agencies, and consultants. Ensuring that priorities are clear, deadlines are met, and collaborations are productive requires a disciplined approach that still embraces the creative spirit that marketers thrive on.
We help your marketing team streamline their processes, making sure their efforts systematically advance your business goals while preserving the freedom to generate fresh ideas and challenge the status quo.
3. Product Marketing
Every year, thousands of B2B products are launched, yet very few succeed in their first three years. When a product fails, it often stems from improper market positioning, unclear value propositions, or overly complicated purchasing processes.
We’re here to boost your product adoption by collaborating with your product managers and marketing team to create a comprehensive, repeatable B2B product marketing strategy. This approach applies not only to new products but also to relaunching those that may have lost momentum. We'll help you find more efficient sales strategies to productize your services, making them easier to grasp and purchase, ensuring continuous growth for your solutions.
4. Marketing Workshops
The demands on marketers are constantly evolving, making it essential to cultivate not just marketing skills but also strong leadership and communication abilities. From entry-level roles to Chief Marketing Officers (CMOs), your career journey requires adaptability to change while relying on trusted leadership strategies to advance your career and boost your income.
We offer a range of short- and long-term mentoring and training programs designed to help today’s marketers become tomorrow’s leaders. From developing marketing leadership skills to refining expertise in SEO, content, email marketing, and more, our goal is to empower marketers to enhance their value and improve collaboration between sales, executives, and marketing teams.
5. Marketing Dashboards
Many organizations grapple with an overwhelming number of KPIs and vanity metrics that fail to accurately represent how marketing is performing and moving the business closer to sales goals. Reports often focus on superficial data—like social media engagement, website traffic, and email performance—without connecting to the larger business objectives.
We solve this issue by partnering with marketing, sales, and executives to create insightful marketing dashboards that tell a meaningful story. Our approach emphasizes essential metrics such as attribution, workflow efficiency, lead scoring, and customer journeys, ensuring that the data not only informs but also drives strategic decision-making and supports organizational success.
Maximizing Marketing Team ROI
You have smart and talented marketers on your team who know what they're doing.
The trouble is, non-marketers don't always understand what they're doing.
What they truly need is a guiding hand to help translate their efforts
into business goals that effectively showcase their ROI and increase
marketing trust in the organization. We can help you do that!
1. Website ROI Strategy
Lead Generation | E-Commerce
We believe your website should act like a 24/7/365 salesperson, whether you’re selling online or generating leads. Yet, many marketing teams find that their sites struggle to deliver real ROI. This challenge often isn't just about design; it may be due to low traffic, ineffective keywords, or primary pages that don’t clearly communicate your value, leading to a confusing customer journey.
We'll partner with your sales and marketing teams to evaluate the obstacles affecting your website's performance. Together, we'll set realistic KPIs to identify areas for improvement, enabling systematic changes that will help you achieve the ROI you’re looking for.
2. Marketing Team Efficiency
Marketing teams often work in a dynamic environment filled with competing priorities, limited resources, and tight budgets. It can be challenging to determine what the best focus should be. On top of that, marketing is typically a fragmented group made up of employees, third-party agencies, and consultants. Ensuring that priorities are clear, deadlines are met, and collaborations are productive requires a disciplined approach that still embraces the creative spirit that marketers thrive on.
We help your marketing team streamline their processes, making sure their efforts systematically advance your business goals while preserving the freedom to generate fresh ideas and challenge the status quo.
3. Product Marketing
Every year, thousands of B2B products are launched, yet very few succeed in their first three years. When a product fails, it often stems from improper market positioning, unclear value propositions, or overly complicated purchasing processes.
We’re here to boost your product adoption by collaborating with your product managers and marketing team to create a comprehensive, repeatable B2B product marketing strategy. This approach applies not only to new products but also to relaunching those that may have lost momentum. We'll help you find more efficient sales strategies to productize your services, making them easier to grasp and purchase, ensuring continuous growth for your solutions.
4. Marketing Workshops
The demands on marketers are constantly evolving, making it essential to cultivate not just marketing skills but also strong leadership and communication abilities. From entry-level roles to Chief Marketing Officers (CMOs), your career journey requires adaptability to change while relying on trusted leadership strategies to advance your career and boost your income.
We offer a range of short- and long-term mentoring and training programs designed to help today’s marketers become tomorrow’s leaders. From developing marketing leadership skills to refining expertise in SEO, content, email marketing, and more, our goal is to empower marketers to enhance their value and improve collaboration between sales, executives, and marketing teams.
5. Marketing Dashboards
Many organizations grapple with an overwhelming number of KPIs and vanity metrics that fail to accurately represent how marketing is performing and moving the business closer to sales goals. Reports often focus on superficial data—like social media engagement, website traffic, and email performance—without connecting to the larger business objectives.
We solve this issue by partnering with marketing, sales, and executives to create insightful marketing dashboards that tell a meaningful story. Our approach emphasizes essential metrics such as attribution, workflow efficiency, lead scoring, and customer journeys, ensuring that the data not only informs but also drives strategic decision-making and supports organizational success.
Marketing Unplugged
Operationalize Marketing
While Preserving Its Creative Culture
As a marketing leader, I greatly value the creative process of marketing. As an executive marketer, I also recognize the importance of aligning marketing's activity with the business goals of the C-Suite. Without executive buy-in, marketing's hands are tied.
Many organizations get it wrong when it comes to attempting to recognize marketing's value. They adopt rigid project management processes that stifle the creative process. Instead of seeing marketing's ROI, they judge marketing for its output production.
I focus on operationalizing marketing for better ROI while preserving marketing's valuable creative culture.
Marketing Unplugged
Operationalize Marketing
While Preserving Its Creative Culture
As a marketing leader, I greatly value the creative process of marketing. As an executive marketer, I also recognize the importance of aligning marketing's activity with the business goals of the C-Suite. Without executive buy-in, marketing's hands are tied.
Many organizations get it wrong when it comes to attempting to recognize marketing's value. They adopt rigid project management processes that stifle the creative process. Instead of seeing marketing's ROI, they judge marketing for its output production.
I focus on operationalizing marketing for better ROI while preserving marketing's valuable creative culture.
Efficient Marketing Operations
Demonstrates Marketing ROI
Marketing is a complex function with a vast reach, and achieving real ROI doesn’t happen by accident. Generating tangible results requires more than just tactics; it demands alignment in marketing operations, meaningful metrics, and sales-driven marketing priorities. Whether you’re launching new products, repositioning services, or accelerating the sales pipeline, an efficient and structured marketing department can drive growth and demonstrate marketing's true value.
Today, marketing teams often consist of a blend of internal staff, consultants, and agencies—each working quickly but not always in harmony. This fragmentation leads to disjointed execution, duplicated efforts, and wasted budgets. To enhance ROI, it’s crucial to align your marketing operations around shared goals, clear roles, and coordinated workflows.
This alignment means building a comprehensive system—not just executing isolated tactics. Your system should encompass effective product marketing strategies, a robust website ROI strategy, and streamlined marketing team efficiency. It should seamlessly connect positioning and messaging to the right channels, content, and conversion strategies, while also incorporating insightful marketing dashboards that demonstrate progress. It needs to support sales, drive the pipeline, and showcase marketing’s value through measurable results.
When marketing operations are well-aligned, CEOs gain visibility, CMOs achieve buy-in, and the entire business gains momentum. Instead of merely "doing marketing," your team transforms into a unified engine driving significant business outcomes.
And let’s not forget creativity!
Enhancing efficiency in marketing shouldn’t stifle the creative spirit that marketers thrive on. Our goal isn’t to turn marketers into robots; we aim to empower them, ensuring they are valued for their contributions and can flourish in their roles.
We facilitate this shift through targeted marketing workshops, clarifying what’s working, streamlining efforts, and eliminating what’s not. Our approach brings structure to your marketing, enabling it to perform at scale and deliver measurable ROI.
If you’re ready to unite your team, optimize your spending, and finally demonstrate marketing's effectiveness, this is how you can achieve that transformation.
What Our Clients Say
"Working with Greg Davis at Azola Creative has been an integral part of our success for the past 3 years. Greg brings additional value beyond being flexible and impeccably reliable. His expertise, creativity, and insights continuously upgrade our final product. Collaborating with a professional at Greg's level elevates our business!"
- Tess Diaz, Enterprise Domain Management, Strategy, Sales & Brokerage: GoDaddy Corporate Domains
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Greg was always available when I needed him most. Greg is someone I have been blessed to know and work with in the past, present and future!”
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Greg was always available when I needed him most. Greg is someone I have been blessed to know and work with in the past, present and future!”
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement
"Greg at Azola Creative is someone I can count on to deliver for our team. He is a tireless worker and someone who works well with all departments in our company. He is very creative and has added tremendous value to our organization."
- Rick Prall, SVP of Development, Horizon Health
“The Marketing Deconstructs are awesome! It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas. Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”
- Erin Greer, CEO, eTees Golf
“The Marketing Deconstructs are awesome! It showed me all of the weak spots and areas I needed to work on for my business’ website and how to improve in those areas. Greg and the Azola Creative team really dive in and show you how to optimize your website to ensure commerce efficacy.”
- Erin Greer, CEO, eTees Golf
"Greg’s mentorship extends beyond career development. He is a continued trusted source of support and guidance as I navigate my evolving career. He has so many insights and provides fresh perspectives that shift my mindset to see a bigger picture. He is dependable, caring and very intelligent."
- Emily Fritz,B2B/H2H Small Business Marketing Leader