B2B Product Marketing
for New and Existing Products
Transform Your Product Marketing into a Sales Engine!
GTM Strategies from Good Idea to Product Launch
Product Success involves a multifaceted approach and needs to be tailored to each product. It requires careful planning, research, and execution. It is important to create a comprehensive and effective go-to-market (GTM) strategy. This strategy should cover all steps, from the formation of the initial idea to the product launch.
Strategies to reach customers can include:
- Leveraging marketing automation and content marketing
- Developing a targeted sales pipeline
- Utilizing new referral channels.
With the right GTM strategy, you can maximize the success of your product launch.
Go to Market
Product Launch
Product Identity
& Value Propositions
B2B Product
Marketing
GTM Strategies from Good Idea to Product Launch
Product Success involves a multifaceted approach and needs to be tailored to each product. It requires careful planning, research, and execution. It is important to create a comprehensive and effective go-to-market (GTM) strategy. This strategy should cover all steps, from the formation of the initial idea to the product launch.
Strategies to reach customers can include:
- Leveraging marketing automation and content marketing
- Developing a targeted sales pipeline
- Utilizing new referral channels.
With the right GTM strategy, you can maximize the success of your product launch.
Go to Market
Product Launch
Product Identity
& Value Proposition
Sales
Enablement
Sales Channel
Marketing
B2B Product
Marketing
Sales Presentations
& Pitch Decks
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What Our Clients Say
"Working with Greg Davis at Azola Creative has been an integral part of our success for the past 3 years. Greg brings additional value beyond being flexible and impeccably reliable. His expertise, creativity, and insights continuously upgrade our final product. Collaborating with a professional at Greg's level elevates our business!"
- Tess Diaz, Enterprise Domain Management, Strategy, Sales & Brokerage: GoDaddy Corporate Domains
"Greg at Azola Creative is a brilliant leader, teacher, communicator, cheerleader, friend, and confidant. Greg was always available when I needed him most. Greg is someone I have been blessed to know and work with in the past, present and future!”
- "Patient Lee" Tomlinson, Founder & Chief Inspirer,
The Compassion Heals Movement
"Greg at Azola Creative is someone I can count on to deliver for our team. He is a tireless worker and someone who works well with all departments in our company. He is very creative and has added tremendous value to our organization."
- Rick Prall, SVP of Development, Horizon Health
How do I position my product?
Understanding your market is essential for sales success.. It affects how potential customers perceive the product compared to its competitors.
Creating a unique identity for a product is one of the biggest goals of the process. This identity will set the product apart from other similar products in the market. Additionally, a powerful value proposition should be developed for the product.
Positioning is not the same as a value proposition, although both are essential in marketing your product. A value proposition explains the unique benefits that a product or service provides to customers. It is a statement that answers the customer's question: "What's in it for me?"
Product positioning refers to who or what the market is and how your business wants consumers to perceive your product compared to other products in the market.
The difference between value proposition and the market position can be confusing. First, you must understand where you product sits within the marketplace you're selling to. Gain better insights into who the customers are in that market. Once you understand those two components, you can identify the value your product brings to those potential customers.
Value proposition answers the question- What is your product and solution? Positioning statement explains - Why is your product different and better in comparison to other solutions?
Azola Creative helps you understand your audience's needs and motivations so that we can create an effective positioning strategy. We'll work with you to better identify:
• Identify the target audience.
• The problems that audience has, you can ultimately solve.
• Help elleviate reasons your prospective customers wouldn't want to buy your product.
B2B Product Positioning, Sales Modeling, B2B Product Marketing.
We’re With You Every Step Of The Way.
Take Action Now.
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