Email Marketing AB testing your email marketing is essential to increasing your website sales. Email Marketing remains one of our favorite marketing channels. If you’re not leveraging email marketing, you need to start. However, the frequency and effectiveness of this marketing channel does depend on your sales model, your product and most important, your audience. …
How to find the point-of-failure in your lack of website sales conversions. PUT THE COFFEE DOWN! If you remember the powerful scene of Glengarry Glen Ross, Alec Baldwin delivers a blistering attack on the a small sales team he intends to transform into a high performing sales team. As he mentions in the scene, there’s …
Website Sales Conversions: Coffee is for Conversions Read More »
How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing. SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …
The role of Passage Indexing in Your SEO and Content Strategy Read More »
Value Marketing changes the conversation away from price. I recently watched a very interesting video. It was Steve Jobs after he reclaimed his role as the head of Apple. He was doing a presentation to one of his teams in what looked like a dilapidated lecture hall in comparison to the concert setting we’re now …
Sometimes the ugly marketing wins can still help you win the day. When I was in my teens, I performed in a Bogart’s Battle of the Bands competition in the Greater Cincinnati area where I grew up. It was a lot of fun because for a 19 year old guy who didn’t know what he didn’t …
None of us are short on ideas. What we are often short on is effective execution of those ideas. Effective Prioritization and Time Management enables you to improve your decision-making, create achievable deadlines and better communicate your progress and needs for completing goals. This will quickly increase your value to clients or employers because you’ll …
Are you leveraging the right networking ties to help your business grow? There’s a theory going back to the early 1970’s from Nick Granovetter’s 1973 article “The Strength of Weak Ties” that demonstrates the value of who you’re tied to in your network. Most of us work to create strong ties with people as that …
Hashtags. Although hashtags have been around for years, there are still many businesses that struggle with the How, What and Why of using them in their social marketing. Despite the cliche of ‘hashtag my topic‘, there is a purpose and a benefit from using hashtags in your social media marketing. How or why are hashtags …
JACKSONVILLE, Fla. – May 19, 2020 – PRLog — Since Mid-March, COVID-19 has created an ever-changing and seemingly never-ending barrage of challenges. In addition to our health scares and financial concerns, comes a new normal for those working remote for the foreseeable future. According to Gartner Research, nearly 74% of CFO’s and Finance leaders intend to move at least 5% of …
Increasing Employee Efficiency for Post COVID Remote Workers Read More »
Keeping your product marketing simple in messaging can change your sales impact seemingly overnight, regardless of its MVP specs. I grew up in an interesting time in music. I was playing in a band that was playing heavy metal/hard rock at clubs. Bands were outdoing themselves in how complicated they could make a song. Guitar …
Does Your Product Marketing Smell Like Teen Spirit? Read More »