Marketing

E-Commerce Website Design from the Customer’s Standpoint

To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …

E-Commerce Website Design from the Customer’s Standpoint Read More »

three marketing tools your website should be using

3 Basic Marketing Tools Your Website Should Have

These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …

3 Basic Marketing Tools Your Website Should Have Read More »