Marketing

Create a marketing playbook for you non-marketing employees

Create a Marketing Playbook for Your Non-Marketing Employees

Your employees are a great marketing asset. Be sure they have a marketing playbook to empower them to be more successful. Your employees and team are some of the most valuable marketing assets your businesses possesses.  They are the face and voice of many of your businesses for most, if not all of your customers. …

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three marketing tools your website should be using

3 Basic Marketing Tools Your Website Should Have

These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …

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AB-Testing-Your-Email-Marketing

5 Ways to Start AB Testing Your Email Marketing

Email Marketing AB testing your email marketing is essential to increasing your website sales. Email Marketing remains one of our favorite marketing channels.  If you’re not leveraging email marketing, you need to start.  However, the frequency and effectiveness of this marketing channel does depend on your sales model, your product and most important, your audience. …

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ThinkDifferentAppleValue

Never Forget Your Value Marketing

Value Marketing changes the conversation away from price. I recently watched a very interesting video.  It was Steve Jobs after he reclaimed his role as the head of Apple.  He was doing a presentation to one of his teams in what looked like a dilapidated lecture hall in comparison to the concert setting we’re now …

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