To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
Sometimes the ugly marketing wins can still help you win the day. When I was in my teens, I performed in a Bogart’s Battle of the Bands competition in the Greater Cincinnati area where I grew up. It was a lot of fun because for a 19 year old guy who didn’t know what he didn’t …
I nearly always relate my client’s challenges back to the music industry. That’s because there’s nothing I have encountered in the corporate world that I didn’t first experience in a band or in working with local and international recording artists, labels or managers.