Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »
Happy New Year! Don’t forget to update your website’s copyright information. We hope you’re enjoying your holiday and are resting up for what could be a very busy new year. Here are a few website housekeeping tips you need to take care of by next week to help your website “dress for the job” as …
Your employees are a great marketing asset. Be sure they have a marketing playbook to empower them to be more successful. Your employees and team are some of the most valuable marketing assets your businesses possesses. They are the face and voice of many of your businesses for most, if not all of your customers. …
Create a Marketing Playbook for Your Non-Marketing Employees Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
Email Marketing AB testing your email marketing is essential to increasing your website sales. Email Marketing remains one of our favorite marketing channels. If you’re not leveraging email marketing, you need to start. However, the frequency and effectiveness of this marketing channel does depend on your sales model, your product and most important, your audience. …
Value Marketing changes the conversation away from price. I recently watched a very interesting video. It was Steve Jobs after he reclaimed his role as the head of Apple. He was doing a presentation to one of his teams in what looked like a dilapidated lecture hall in comparison to the concert setting we’re now …
Sometimes the ugly marketing wins can still help you win the day. When I was in my teens, I performed in a Bogart’s Battle of the Bands competition in the Greater Cincinnati area where I grew up. It was a lot of fun because for a 19 year old guy who didn’t know what he didn’t …
You have a great product. You have a great idea. You created some amazing marketing pieces. So why didn’t you get the sales you expected? If you were to give your marketing a band name, what would it be? Hopefully, not the ROI Killers…that one is taken by quite a few.Would you believe that the …
I nearly always relate my client’s challenges back to the music industry. That’s because there’s nothing I have encountered in the corporate world that I didn’t first experience in a band or in working with local and international recording artists, labels or managers.