The Value proposition template for product marketers

In bringing a product to market, you need to begin constructing a value proposition, one that pinpoints the needs of an intended audience.

A value proposition is a statement that describes the unique value that a product or service provides to its target audience. Marketing strategy is essential for success. It informs potential customers what makes a business unique compared to its rivals.

Creating a value proposition requires a deep understanding of your customer’s needs and wants. It should answer the question, “What’s in it for me?” in a clear and concise manner. A value proposition should be specific, measurable, and relevant to the target audience.

Our value proposition template is a framework. It provides guidance for defining your product or brand's value proposition. This ensures that the message is clear, concise, and accurate for your audience.

Cover of Azola Creative's Unlocking the power of an irresistible value proposition

In this step-by-step process, we’ll help you clearly identify:

• Your customer’s problems

• The value of your solution in terms of benefits and customer experience

• Your true-unique value without overused, worn out buzzwords

Examples of Value Propositions

The first step in creating a value proposition is to identify the target audience. Who are the ideal customers for the product or service? What are their pain points, desires, and preferences? Understanding the target audience will help to tailor the value proposition to their needs and wants.

Next, it’s essential to identify the unique selling proposition (USP) of the product or service. What makes it different from the competition? What benefits does it offer that can’t be found elsewhere? The USP should be specific and focused on the most important benefits that the product or service provides.

Once the target audience and USP have been identified, it’s time to craft the value proposition statement. The statement should be concise and easy to understand, with no fluff or jargon. Start with this formula to craft an effective message: "We help [target audience] [achieve specific goal]".

Include a unique selling proposition to stand out.

This is an example of a value proposition for a meal delivery service targeting busy professionals.

"We help busy professionals eat healthy and save time."

We do this by delivering chef-cooked, nutritionist-approved meals right to their doorstep.

2 Ways To Access Materials

LIVE Training

Azola Creative will help facilitate your value proposition training for your team. Available in-person or on Zoom.

Contact Us to Schedule a Workshop with your team >

DIY Self-Paced Training

Learn at your own pace through our Azola Creative Marketing Institute

Assess Today >

Getting customer feedback on your value proposition

What Matters Most to Your Customers

It’s important to test the value proposition with the target audience to see if it resonates. User testing and feedback can assist in refining the statement. This will ensure it effectively conveys the value of the product or service.

To create a value proposition, one must have a comprehensive knowledge of the target audience. Additionally, the product or service must have a distinct selling point.

The value proposition statement should be concise, specific, and easy to understand, and it should answer the question, “What’s in it for me?” for the target audience. Testing and feedback are crucial to refine the value proposition statement. It should be well-crafted, using the right language, imagery, and tone that appeals to the target audience. This will ensure it effectively communicates the value of the product or service.

Ultimately, the goal is to make the target audience feel that the product or service will provide them with the benefits they want and need. The target audience is more likely to take action if the value proposition is right. To make sure the value proposition is effective, it needs to be customized for the target audience. It should clearly communicate the benefits that the target audience will receive by using the product or service.

Additionally, it should motivate the target audience to take action, such as purchasing the product or signing up for the service. With the right value proposition, the company can increase its sales and customer base, while also building its reputation and brand loyalty.