Product Marketing Courses
Become a product marketing master within your organization! By learning our frameworks, you'll be armed with the tools and process that will drive higher product adoption for your organization.
• Master the art of maximizing your services' value
• Acquire a scalable strategy for launching numerous services
• Propel Product Adoption and Establish Market Dominance
Product Marketing Courses
Become a product marketing master within your organization! By learning our frameworks, you'll be armed with the tools and process that will drive higher product adoption for your organization.
• Master the art of maximizing your services' value
• Acquire a scalable strategy for launching numerous services
• Propel Product Adoption and Establish Market Dominance
Product Marketing Courses
Become a product marketing master within your organization! By learning our frameworks, you'll be armed with the tools and process that will drive higher product adoption for your organization.
• Master the art of maximizing your services' value
• Acquire a scalable strategy for launching numerous services
• Propel Product Adoption and Establish Market Dominance
What is Product Marketing and how
is different from Brand Marketing?
When people think of marketing, they often think of the brand. What is your mission? What are your values?
In product marketing vs. brand marketing, the questions are similar but it's about the product or services you provide. What are their purpose? Who do they serve? What makes them more valuable compared to other solutions?
The challenge for many is that most marketers are taught brand marketing and when it comes to products and services, the entire organization can have a "build it and they will come" mentality. We disagree with this mindset.
Learning the Role of a Product Marketing Manager
In our Product Marketing Courses, we teach you real-world experiences for marketing services or products including:
• How to segment customers at the product level
• How to productive your intellectual property
• How to adopt the most efficient sales models
• How to increase sales enablement capabilities
• How to develop a Value Proposition that converts
