Product Positioning for
for increased Product Adoption
How well do you understand your product's ideal market? Good ideas can be too vague if you're not really focusing on the needs of specific buyers and offering a value proposition that speaks to their needs.
Too often, a good product idea dies. Not because it was wrong, but because it was for the wrong audience. It could be a number of factors including price, value, size of the market or the product could be too big.
What's Your 1,000 Songs In Your Pocket Statement?
Do you know your customer's pain better than they can even articulate it? Create a clear and concise value proposition is one of the more complex things you can do to increase your product adoption.
If it was easy, everyone would do it. Our Value Proposition Framework process will help you establish the highest value for your customers.
See some of our favorite Value Proposition Examples
Do you lump all of your customers in one bucket or do you know buyer segments?
Your customers come in all different shapes and sizes. If you're marketing them as though they all have the same pains, you're not being relevant. Don't burn through emails and promotions that fall on deaf ears.
Learn how to leverage Account Based Marketing (ABM) practices to create a more sophisticated targeted marketing strategy.
Do you lump all of your customers in one bucket or do you know buyer segments?
Your customers come in all different shapes and sizes. If you're marketing them as though they all have the same pains, you're not being relevant. Don't burn through emails and promotions that fall on deaf ears.
Learn how to leverage Account Based Marketing (ABM) practices to create a more sophisticated targeted marketing strategy.