Common Question: How do I get promoted at work when I’m seeking a leadership role in my marketing department? I’m interested in improving my leadership skills among my team members so that I’m a good role model. I have a strong work ethic but sometimes I struggle with the relationship-building skills I need to meet …
How to handle rejection in sales is such an interesting part of our psychology. It can completely crush some people where as it inspires others. Over the years I’ve seen the least likely win big, and the most talented, struggle. I’m convinced this phenomenon comes down to our ability to handle rejection in certain situations. …
How to Handle Rejection in Sales: Who actually said no? Read More »
Budgeting is an essential part of managing finances, both in our personal lives and in business. It involves allocating resources and setting limits on spending in order to achieve financial goals. However, there is a new approach to budgeting that is gaining popularity – backwards budgeting. Backwards budgeting, also known as reverse budgeting or zero-based …
Living in the trust gap is a significant issue that affects the relationship between CEOs and marketers. Many CEOs don’t trust marketers, but they trust CFOs and CIOs. This lack of trust can hinder the development of a strong partnership between CEOs and marketing teams, hurting your ROI opportunities. The high turnover rate of Chief …
Data-driven marketing is no longer an afterthought; it’s the primary driver of success in today’s business world. Without the proper training to become data-driven marketers, businesses run the risk of falling behind and being outpaced by their competitors. In the ever-evolving world of digital marketing, businesses must make sure their marketing teams receive the training …
To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
Sometimes the ugly marketing wins can still help you win the day. When I was in my teens, I performed in a Bogart’s Battle of the Bands competition in the Greater Cincinnati area where I grew up. It was a lot of fun because for a 19 year old guy who didn’t know what he didn’t …
I nearly always relate my client’s challenges back to the music industry. That’s because there’s nothing I have encountered in the corporate world that I didn’t first experience in a band or in working with local and international recording artists, labels or managers.