Common Question: How do I get promoted at work when I’m seeking a leadership role in my marketing department? I’m interested in improving my leadership skills among my team members so that I’m a good role model. I have a strong work ethic but sometimes I struggle with the relationship-building skills I need to meet […]
How do I get Promoted at Work? Read More »
How to handle rejection in sales is such an interesting part of our psychology. It can completely crush some people where as it inspires others. Over the years I’ve seen the least likely win big, and the most talented, struggle. I’m convinced this phenomenon comes down to our ability to handle rejection in certain situations.
How to Handle Rejection in Sales: Who actually said no? Read More »
Budgeting is an essential part of managing finances, both in our personal lives and in business. It involves allocating resources and setting limits on spending in order to achieve financial goals. However, there is a new approach to budgeting that is gaining popularity – backwards budgeting. Backwards budgeting, also known as reverse budgeting or zero-based
Deciding how much marketing budget you need Read More »
Living in the trust gap is a significant issue that affects the relationship between CEOs and marketers. Many CEOs don’t trust marketers, but they trust CFOs and CIOs. This lack of trust can hinder the development of a strong partnership between CEOs and marketing teams, hurting your ROI opportunities. The high turnover rate of Chief
Where are you living in the Trust Gap? Read More »
Data-driven marketing is no longer an afterthought; it’s the primary driver of success in today’s business world. Without the proper training to become data-driven marketers, businesses run the risk of falling behind and being outpaced by their competitors. In the ever-evolving world of digital marketing, businesses must make sure their marketing teams receive the training
Data Marketing Training for Tomorrow’s CMOs Read More »