Sales and Marketing Alignment

How to Handle Rejection in Sales: Who actually said no?

CMO Training, Professional Development, Sales and Marketing Alignment

How to handle rejection in sales is such an interesting part of our psychology. It can completely crush some people where as it inspires others. Over the years I’ve seen the least likely win big, and the most talented, struggle. I’m convinced this phenomenon comes down to our ability to handle rejection in certain situations. …

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sales and marketing team alignment framework by Azola Creative

The Power of Sales and Marketing Team Alignment as Separate but Unified Departments

Sales and Marketing Alignment

Aligning your sales and marketing team goals to increase overall success Sales and Marketing, often labeled the dynamic duo of business growth, play crucial roles in driving revenue and expanding customer base. While some argue for consolidating these functions into a single department, I believe that keeping them separate has distinct advantages. However, it is …

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