Will AI finally bridge the Hyper-Personalization Gap for SMBs For years, brands such as Netflix and Amazon have been able to create a hyper-personalized product experience for their customers. From matching titles to matching accessories, we’re used to being fed personalized offers. For Small-to-Medium (SMB) sized businesses, this has been a bigger struggle and the …
In the mental health industry, a good marketing strategy is important for helping those who need it. A thoughtful approach not only enhances brand visibility but also contributes to the well-being of individuals. Here are five key elements to consider when developing a robust mental health marketing strategy: 1. Targeted Content Creation: Develop an informative …
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A short story pulled from the Azola Creative newsletter. There I am sitting at the front office of a recording studio where several best-selling albums and artists have been recorded. There’s a keyboard player back in the studio with the door open and I hear the long opening of Ozzy Osbourne’s song, Mr. Crowley (listen …
Product marketing managers and the way they conduct product marketing management is a crucial aspect of any business, especially for those that are involved in the product industry. The process involves bringing a product to market and the successful management of its introduction, promotion, and selling. Product marketing management can increase sales and reduce expenses. …