product development

Practical value proposition templates from Azola Creative

Practical Value Proposition Templates for Fast-Paced Businesses

The importance of practical value proposition templates and processes. In today’s fast-paced business world, it’s essential for companies to have a strong value proposition. A value proposition is a statement that describes the unique value a company offers to its customers. It answers the question, “What’s in it for me?” from the customer’s perspective. An …

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smells-like-teen-spirit-product-development

Does Your Product Marketing Smell Like Teen Spirit?

Keeping your product marketing simple in messaging can change your sales impact seemingly overnight, regardless of its MVP specs. I grew up in an interesting time in music.  I was playing in a band that was playing heavy metal/hard rock at clubs.  Bands were outdoing themselves in how complicated they could make a song.  Guitar …

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