product development

Practical value proposition templates from Azola Creative

Practical Value Proposition Templates for Fast-Paced Businesses

product development, product positioning

The importance of practical value proposition templates and processes. In today’s fast-paced business world, it’s essential for companies to have a strong value proposition. A value proposition is a statement that describes the unique value a company offers to its customers. It answers the question, “What’s in it for me?” from the customer’s perspective. An …

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smells-like-teen-spirit-product-development

Does Your Product Marketing Smell Like Teen Spirit?

product development, Website Marketing Blog for SMB Marketers

Keeping your product marketing simple in messaging can change your sales impact seemingly overnight, regardless of its MVP specs. I grew up in an interesting time in music.  I was playing in a band that was playing heavy metal/hard rock at clubs.  Bands were outdoing themselves in how complicated they could make a song.  Guitar …

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