Many marketers don’t really understand the role they play in marketing. There are usually three types of marketers in any organization. The titles come with names like Marketing Manager, Director, VP, agency rep, consultant, etc. But titles are not roles. Roles are what part you play in marketing success, regardless of where you sit in […]
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In the mental health industry, a good marketing strategy is important for helping those who need it. A thoughtful approach not only enhances brand visibility but also contributes to the well-being of individuals. Here are five key elements to consider when developing a robust mental health marketing strategy: 1. Targeted Content Creation: Develop an informative
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Do speakers need conference presentation templates? It’s an interesting question because although we can all agree the value of a presentation is the message, the confidence of the speaker and the speaker’s body language. For as much as that statement is true, there is something equally important to the speaker’s contribution, is the experience. The
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It’s widely accepted in the product development space that new products have a failure rate of 25-80%. In nearly any scenario you can point to three key things that dictate a product’s success or failure; Positioning, Modeling and Marketing. How well did you position your product for your market? What type of sales model did
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Value Propositions are exciting to create. The ability to strike the exact right tone that opens more doors for your product or service is euphoric when achieved. In a crowded marketplace, a business with the right value proposition stands out like a diamond in the rough. Knowing you’ve found your is a process of trial
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Keeping your product marketing simple in messaging can change your sales impact seemingly overnight, regardless of its MVP specs. I grew up in an interesting time in music. I was playing in a band that was playing heavy metal/hard rock at clubs. Bands were outdoing themselves in how complicated they could make a song. Guitar
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I nearly always relate my client’s challenges back to the music industry. That’s because there’s nothing I have encountered in the corporate world that I didn’t first experience in a band or in working with local and international recording artists, labels or managers.
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