Search Engine Optimization (SEO) is a critical component of any digital marketing strategy, helping businesses improve their online presence and increase visibility on search engines. However, one of the most common questions asked by businesses investing in this strategy is, “how long does it take for SEO to work?” The truth is, there is no …
A lead generation website is a specialized type of website that is designed to attract potential customers and gather their contact information, with the ultimate goal of converting them into paying customers. Unfortunately, many businesses don’t see their website’s capabilities to be much more than a brochure for their business. Poor Call-to-Actions (CTAs), poor contact …
To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing. SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …
The role of Passage Indexing in Your SEO and Content Strategy Read More »
Sometimes the ugly marketing wins can still help you win the day. When I was in my teens, I performed in a Bogart’s Battle of the Bands competition in the Greater Cincinnati area where I grew up. It was a lot of fun because for a 19 year old guy who didn’t know what he didn’t …
None of us are short on ideas. What we are often short on is effective execution of those ideas. Effective Prioritization and Time Management enables you to improve your decision-making, create achievable deadlines and better communicate your progress and needs for completing goals. This will quickly increase your value to clients or employers because you’ll …
Are you leveraging the right networking ties to help your business grow? There’s a theory going back to the early 1970’s from Nick Granovetter’s 1973 article “The Strength of Weak Ties” that demonstrates the value of who you’re tied to in your network. Most of us work to create strong ties with people as that …
Hashtags. Although hashtags have been around for years, there are still many businesses that struggle with the How, What and Why of using them in their social marketing. Despite the cliche of ‘hashtag my topic‘, there is a purpose and a benefit from using hashtags in your social media marketing. How or why are hashtags …
JACKSONVILLE, Fla. – May 19, 2020 – PRLog — Since Mid-March, COVID-19 has created an ever-changing and seemingly never-ending barrage of challenges. In addition to our health scares and financial concerns, comes a new normal for those working remote for the foreseeable future. According to Gartner Research, nearly 74% of CFO’s and Finance leaders intend to move at least 5% of …
Increasing Employee Efficiency for Post COVID Remote Workers Read More »