Website Marketing Blog for SMB Marketers

E-Commerce Website Design from the Customer’s Standpoint

To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …

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three marketing tools your website should be using

3 Basic Marketing Tools Your Website Should Have

These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …

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The role of Passage Indexing in Your SEO and Content Strategy

How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing.  SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …

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3 Ways to Increase Your Productivity and Value

None of us are short on ideas.  What we are often short on is effective execution of those ideas.  Effective Prioritization and Time Management enables you to improve your decision-making, create achievable deadlines and better communicate your progress and needs for completing goals. This will quickly increase your value to clients or employers because you’ll …

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Increasing Employee Efficiency for Post COVID Remote Workers

JACKSONVILLE, Fla. – May 19, 2020 – PRLog — Since Mid-March, COVID-19 has created an ever-changing and seemingly never-ending barrage of challenges.  In addition to our health scares and financial concerns, comes a new normal for those working remote for the foreseeable future. According to Gartner Research, nearly 74% of CFO’s and Finance leaders intend to move at least 5% of …

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Does Your Product Marketing Smell Like Teen Spirit?

Keeping your product marketing simple in messaging can change your sales impact seemingly overnight, regardless of its MVP specs. I grew up in an interesting time in music.  I was playing in a band that was playing heavy metal/hard rock at clubs.  Bands were outdoing themselves in how complicated they could make a song.  Guitar …

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