To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing. SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …
The role of Passage Indexing in Your SEO and Content Strategy Read More »
E-Commerce Sales are no longer an option, they are imperative to the future of your business model. If you’re one of the millions of people whom lost their job or had a business close during the COVID-19 pandemic quarantines, you’ve probably spent a lot of time contemplating what you’ll do next. Maybe you’ve always considered …