Lead Generation

What is a Lead Generation Website?

E-Commerce, Lead Generation, Website Marketing

A lead generation website is a specialized type of website that is designed to attract potential customers and gather their contact information, with the ultimate goal of converting them into paying customers. Unfortunately, many businesses don’t see their website’s capabilities to be much more than a brochure for their business. Poor Call-to-Actions (CTAs), poor contact …

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E-Commerce Website Design from the Customer’s Standpoint

E-Commerce, Lead Generation, Marketing, Website Marketing

To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …

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