Creating Marketing KPIs can be pretty challenging, but knowing the math behind it will help you reduce your frustrations. So, you have a new marketing campaign that needs to be launched. There’s an undefined budget, but a lofty sales goal that needs to be reached. Your marketing campaign will be the key driver for the …
You narrowed your product niche, now narrow your content marketing message. Niching can be one of the most challenging things for a new business to do. The fear of saying no to an opportunity, even a wrong one, runs rampant for many solopreneurs, micro-businesses and small businesses. When you’re still struggling with it, the idea …
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