Sales leads are the foundation of nearly every business. They are the seeds that eventually turn into sales. But just like literal seeds, not every lead you pursue will turn into a sale. That’s why expert marketers recommend cultivating qualified leads. By their nature, qualified leads are much more likely to convert to sales. Whatever …
Qualified Leads: What They Are and Why You Want Them Read More »
To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
Value Propositions are exciting to create. The ability to strike the exact right tone that opens more doors for your product or service is euphoric when achieved. In a crowded marketplace, a business with the right value proposition stands out like a diamond in the rough. Knowing you’ve found your is a process of trial …
Creating Marketing KPIs can be pretty challenging, but knowing the math behind it will help you reduce your frustrations. So, you have a new marketing campaign that needs to be launched. There’s an undefined budget, but a lofty sales goal that needs to be reached. Your marketing campaign will be the key driver for the …
Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »
You narrowed your product niche, now narrow your content marketing message. Niching can be one of the most challenging things for a new business to do. The fear of saying no to an opportunity, even a wrong one, runs rampant for many solopreneurs, micro-businesses and small businesses. When you’re still struggling with it, the idea …
The Importance of Niching Your Content Marketing Message Read More »
Developing website sales projections for a proposed website or landing page campaign can be exciting. You have tons of creative ideas, your organization largely supports the concept, but you’re just missing one tiny detail – how many sales are we going to get from this? There are several variables that you’ll need to use to …
Creating Website Sales Projections You Can Rely On Read More »
Happy New Year! Don’t forget to update your website’s copyright information. We hope you’re enjoying your holiday and are resting up for what could be a very busy new year. Here are a few website housekeeping tips you need to take care of by next week to help your website “dress for the job” as …
Your employees are a great marketing asset. Be sure they have a marketing playbook to empower them to be more successful. Your employees and team are some of the most valuable marketing assets your businesses possesses. They are the face and voice of many of your businesses for most, if not all of your customers. …
Create a Marketing Playbook for Your Non-Marketing Employees Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »