Becoming a marketing manager in the real world. Being a marketing manager is your first step on the professional journey of becoming a Chief Marketing Officer (CMO) if you so desire. It’s where you gain the opportunity to develop and lead strategies with more of your ideas in the mix. No doubt about it, it …
As business leaders, we’re always looking for answers around which marketing strategy is most effective. The answer to this varies based on your business, business model, and customer base. Sometimes it can even depend on different products within your product portfolio. KPIs or Key Performance Indicators provide insights into how well your campaigns are performing …
Finding value proposition examples that you can model after. There are some great value proposition examples for product marketing teams to consider as they build their own value proposition. A value proposition is a statement. It conveys the unique benefits of a product, service, or company to its customers. This statement can help customers understand …
10 Value Proposition Examples to Inspire Your Product Team Read More »
It’s common for there businesses to leverage one of two approaches to product positioning. First, product positioning is a product marketing tactic. Its goal is to create a unique image of the product in your potential customers’ minds. This image should be memorable. Differentiate your product from competitors. Convince customers your product is the best …
Product marketing managers and the way they conduct product marketing management is a crucial aspect of any business, especially for those that are involved in the product industry. The process involves bringing a product to market and the successful management of its introduction, promotion, and selling. Product marketing management can increase sales and reduce expenses. …
Knowing how to become a Chief Marketing Officer is something many marketers aspire to achieve. It means having a seat at the table of the senior leadership for your organization. It creates an opportunity to shape and mold the growth strategy for your business. It’s an exciting seat to sit in, but it’s one that …
Data-driven marketing is no longer an afterthought; it’s the primary driver of success in today’s business world. Without the proper training to become data-driven marketers, businesses run the risk of falling behind and being outpaced by their competitors. In the ever-evolving world of digital marketing, businesses must make sure their marketing teams receive the training …
To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
Creating Marketing KPIs can be pretty challenging, but knowing the math behind it will help you reduce your frustrations. So, you have a new marketing campaign that needs to be launched. There’s an undefined budget, but a lofty sales goal that needs to be reached. Your marketing campaign will be the key driver for the …
Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »