Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »
You narrowed your product niche, now narrow your content marketing message. Niching can be one of the most challenging things for a new business to do. The fear of saying no to an opportunity, even a wrong one, runs rampant for many solopreneurs, micro-businesses and small businesses. When you’re still struggling with it, the idea …
The Importance of Niching Your Content Marketing Message Read More »
Developing website sales projections for a proposed website or landing page campaign can be exciting. You have tons of creative ideas, your organization largely supports the concept, but you’re just missing one tiny detail – how many sales are we going to get from this? There are several variables that you’ll need to use to …
Creating Website Sales Projections You Can Rely On Read More »
Happy New Year! Don’t forget to update your website’s copyright information. We hope you’re enjoying your holiday and are resting up for what could be a very busy new year. Here are a few website housekeeping tips you need to take care of by next week to help your website “dress for the job” as …
Your employees are a great marketing asset. Be sure they have a marketing playbook to empower them to be more successful. Your employees and team are some of the most valuable marketing assets your businesses possesses. They are the face and voice of many of your businesses for most, if not all of your customers. …
Create a Marketing Playbook for Your Non-Marketing Employees Read More »
These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
The Rise of Marketing Technology Prioritization will be driven by COVID-19 COVID-19 has accelerated the pace of E-Commerce and Digital Commerce dominance. As the world’s local retail stores were shutting their doors in early 2020, E-Commerce was experience explosive growth. According to the World Economic Forum, “In the first quarter of 2020, department store sales …
How COVID-19 Accelerated Your Marketing Technology Strategy Read More »
Your 2021 Marketing Technology planning should be happening right now! There’s never been a New Year more people are ready to celebrate than 2021. We all know how difficult 2020 has been on our mental and physical health, our financial health and our business health. Whether your business is on fire right now with E-Commerce …
As reported in First Coast News, Jacksonville, FL, Azola Creative is hosting a series of FREE webinars to help local retailers quickly get their business online. Our goal is to help local retailers have even a small E-Commerce presence for the holidays so they can take advantage of holiday peak without missing the opportunities of …
Free Webinars for Local Retailers struggling through COVID-19 Restrictions Read More »
The COVID Crisis just won’t go away. As the weather gets colder around the United States, the number of cases continue to climb. There’s great news on the horizon as vaccines are going through FDA approval, but there remains a shadow over everyone as we move into the holiday season. For retailers, this is typically …