Product marketing managers and the way they conduct product marketing management is a crucial aspect of any business, especially for those that are involved in the product industry. The process involves bringing a product to market and the successful management of its introduction, promotion, and selling. Product marketing management can increase sales and reduce expenses. …
Knowing how to become a Chief Marketing Officer is something many marketers aspire to achieve. It means having a seat at the table of the senior leadership for your organization. It creates an opportunity to shape and mold the growth strategy for your business. It’s an exciting seat to sit in, but it’s one that …
Data-driven marketing is no longer an afterthought; it’s the primary driver of success in today’s business world. Without the proper training to become data-driven marketers, businesses run the risk of falling behind and being outpaced by their competitors. In the ever-evolving world of digital marketing, businesses must make sure their marketing teams receive the training …
To whom was your e-commerce website designed to appeal? Before you answer, think carefully about how your site was designed, when it was designed, and who did the actual work. A thorough analysis may reveal that your company’s target audience isn’t actually being targeted at all. It takes a great deal of knowledge to understand …
E-Commerce Website Design from the Customer’s Standpoint Read More »
Creating Marketing KPIs can be pretty challenging, but knowing the math behind it will help you reduce your frustrations. So, you have a new marketing campaign that needs to be launched. There’s an undefined budget, but a lofty sales goal that needs to be reached. Your marketing campaign will be the key driver for the …
Whatever you do to market your business, realize that what drives marketing success is your ability to focus on the things you do really well. There are no shortage of ideas, only shortage of strong execution of the ideas. No marketer is looking for ideas to carry out, and it can be frustrating for a …
Targeted Marketing Success is better than Diverse Failures Read More »
You narrowed your product niche, now narrow your content marketing message. Niching can be one of the most challenging things for a new business to do. The fear of saying no to an opportunity, even a wrong one, runs rampant for many solopreneurs, micro-businesses and small businesses. When you’re still struggling with it, the idea …
The Importance of Niching Your Content Marketing Message Read More »
Developing website sales projections for a proposed website or landing page campaign can be exciting. You have tons of creative ideas, your organization largely supports the concept, but you’re just missing one tiny detail – how many sales are we going to get from this? There are several variables that you’ll need to use to …
Creating Website Sales Projections You Can Rely On Read More »
Happy New Year! Don’t forget to update your website’s copyright information. We hope you’re enjoying your holiday and are resting up for what could be a very busy new year. Here are a few website housekeeping tips you need to take care of by next week to help your website “dress for the job” as …
Your employees are a great marketing asset. Be sure they have a marketing playbook to empower them to be more successful. Your employees and team are some of the most valuable marketing assets your businesses possesses. They are the face and voice of many of your businesses for most, if not all of your customers. …
Create a Marketing Playbook for Your Non-Marketing Employees Read More »