These marketing tools are the baseline of what your website should be leveraging to improve its performance as a sales engine. Google Analytics: It’s shocking how many businesses have a website and either don’t have Google Analytics installed on their website, or don’t have it set up properly to track as much information as they …
3 Basic Marketing Tools Your Website Should Have Read More »
The Rise of Marketing Technology Prioritization will be driven by COVID-19 COVID-19 has accelerated the pace of E-Commerce and Digital Commerce dominance. As the world’s local retail stores were shutting their doors in early 2020, E-Commerce was experience explosive growth. According to the World Economic Forum, “In the first quarter of 2020, department store sales …
How COVID-19 Accelerated Your Marketing Technology Strategy Read More »
Your 2021 Marketing Technology planning should be happening right now! There’s never been a New Year more people are ready to celebrate than 2021. We all know how difficult 2020 has been on our mental and physical health, our financial health and our business health. Whether your business is on fire right now with E-Commerce …
As reported in First Coast News, Jacksonville, FL, Azola Creative is hosting a series of FREE webinars to help local retailers quickly get their business online. Our goal is to help local retailers have even a small E-Commerce presence for the holidays so they can take advantage of holiday peak without missing the opportunities of …
Free Webinars for Local Retailers struggling through COVID-19 Restrictions Read More »
The COVID Crisis just won’t go away. As the weather gets colder around the United States, the number of cases continue to climb. There’s great news on the horizon as vaccines are going through FDA approval, but there remains a shadow over everyone as we move into the holiday season. For retailers, this is typically …
Website Sales begin with you. Don’t point fingers at others. Figuring out ways to increase your website sales is often blurred by trends and buzzwords. The latest update by Google, the newest social media trend. It all gets rolled up in a ball that we can easily use to point at for blame when things …
Email Marketing AB testing your email marketing is essential to increasing your website sales. Email Marketing remains one of our favorite marketing channels. If you’re not leveraging email marketing, you need to start. However, the frequency and effectiveness of this marketing channel does depend on your sales model, your product and most important, your audience. …
How to find the point-of-failure in your lack of website sales conversions. PUT THE COFFEE DOWN! If you remember the powerful scene of Glengarry Glen Ross, Alec Baldwin delivers a blistering attack on the a small sales team he intends to transform into a high performing sales team. As he mentions in the scene, there’s …
Website Sales Conversions: Coffee is for Conversions Read More »
How does Google’s Search Engine Relevancy Passage (SERP) indexing affect your SEO strategy Over the past few weeks, there has been an increasing amount of conversation (and sometimes confusion) about Search Engine Relevance Passage (SERP) indexing. SERP indexing isn’t new, but it is expanding its importance in search engine results. First, to give you some …
The role of Passage Indexing in Your SEO and Content Strategy Read More »
Value Marketing changes the conversation away from price. I recently watched a very interesting video. It was Steve Jobs after he reclaimed his role as the head of Apple. He was doing a presentation to one of his teams in what looked like a dilapidated lecture hall in comparison to the concert setting we’re now …