Budgeting is an essential part of managing finances, both in our personal lives and in business. It involves allocating resources and setting limits on spending in order to achieve financial goals. However, there is a new approach to budgeting that is gaining popularity – backwards budgeting. Backwards budgeting, also known as reverse budgeting or zero-based …
Visualizing is a powerful tool that can help individuals achieve their goals and turn their dreams into reality. It is a process of creating mental images or representations of what we want to achieve, whether it is a personal, professional, or even a health goal. Many successful people, from athletes to business tycoons, swear by …
If you want ot know how to learn SEO, it can be overwhelming. Mentorship in often requires a person to take a role as an SEO marketer and to gain on-the-job training. That’s a great way to do it if you seek a career path in SEO. For many marketing leaders and business leaders, they …
How to Learn SEO: Training, Masterminds and Dashboards Read More »
Living in the trust gap is a significant issue that affects the relationship between CEOs and marketers. Many CEOs don’t trust marketers, but they trust CFOs and CIOs. This lack of trust can hinder the development of a strong partnership between CEOs and marketing teams, hurting your ROI opportunities. The high turnover rate of Chief …
In our increasingly digital world, having a strong online presence is crucial for businesses to thrive. One of the key elements to achieve this is through search engine optimization (SEO). But how does SEO work? In this comprehensive guide, we will explore the inner workings of SEO and shed light on the processes behind improving …
How Does SEO Work? The Inner Workings of Optimization Read More »
What is a CMO? In today’s dynamic business landscape, the role of the Chief Marketing Officer (CMO) has become blurred. As companies strive to navigate the complexities of modern marketing and drive growth, understanding the multifaceted responsibilities of a CMO is essential. In this post, we’ll explore what a CMO is, their evolving role within …
A lead generation website is a specialized type of website that is designed to attract potential customers and gather their contact information, with the ultimate goal of converting them into paying customers. Unfortunately, many businesses don’t see their website’s capabilities to be much more than a brochure for their business. Poor Call-to-Actions (CTAs), poor contact …
If you’re looking for a Do It Yourself SEO strategy, you’re not alone. Over 50% of businesses don’t have an effective SEO strategy and only about 27% invest in seo services. While hiring professional SEO services can be an option, it is also possible to tackle SEO on your own. In this blog post, we’ll …
A short story pulled from the Azola Creative newsletter. There I am sitting at the front office of a recording studio where several best-selling albums and artists have been recorded. There’s a keyboard player back in the studio with the door open and I hear the long opening of Ozzy Osbourne’s song, Mr. Crowley (listen …
How to do SEO for my Website. It’s a common question and on-going challenge for many business CEOs and business leaders. In the digital era, search engine optimization (SEO) is a vital aspect of improving your website’s visibility and driving organic traffic. Whether you’re an aspiring entrepreneur or a CEO, implementing effective SEO strategies can …