If you just lost your marketing job due to a layoff it can be a hurtful experience, especially in the unpredictable world of marketing. In many organizations, marketing is the first department to feel the sting of layoffs. That’s why improving the recognition of your value is so important. During this experience, it’s easy to spiral …
Understanding what skills to put on your resume to stand out in the competitive marketing industry can be challenging. Your resume is your first impression in the job search process, and it’s crucial to highlight the skills and experiences that make you a perfect fit for the marketing role you’re seeking. There are a lot …
Embarking on a career change from accounting to marketing is both an exciting and strategic move. With over two decades in the marketing realm, I’ve witnessed firsthand the synergy between analytical acumen from accounting and the creative engagement required in marketing. These complementary skills can be the cornerstone of a successful transition from the structured …
Navigating the transition from entrepreneur to employee can be a cause for concern. For many entrepreneurs, the decision to change your career path is a very emotional decision. Your pride in your digital marketing expertise or how you’ll feel being a part of a team of other full-time employees can make you feel weary. The …
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In today’s competitive business landscape, aspiring corporate professionals often set their sights on attaining C-suite executive roles. For individuals aiming to ascend to the position of Chief Marketing Officer (CMO), strategic career development planning becomes paramount. In this article, we aim to provide insights into creating a career development plan tailored to achieving the esteemed …
What Should My Career Development Plan be to Become a CMO Read More »
Many would like to try to deny their dependence on powerpoint presentations, but it’s clear that powerpoint is the dominant form of communicating big ideas to an audience. Many times, these presentations fall flat because the presenter didn’t use a presentation designer or they lack the patience to learn how to start with a blank …
Understanding what a Chief Marketing Officer (CMO) does in their daily work will help you better understand if that role is something you want to achieve in your career. Whether you’re an SEO Manager, an Email marketing manager or oversee your company’s affiliate marketing management; there is a place for you at the CMO level. …
Common Question: How do I get promoted at work when I’m seeking a leadership role in my marketing department? I’m interested in improving my leadership skills among my team members so that I’m a good role model. I have a strong work ethic but sometimes I struggle with the relationship-building skills I need to meet …
Search Engine Optimization (SEO) is a critical component of any digital marketing strategy, helping businesses improve their online presence and increase visibility on search engines. However, one of the most common questions asked by businesses investing in this strategy is, “how long does it take for SEO to work?” The truth is, there is no …
How to handle rejection in sales is such an interesting part of our psychology. It can completely crush some people where as it inspires others. Over the years I’ve seen the least likely win big, and the most talented, struggle. I’m convinced this phenomenon comes down to our ability to handle rejection in certain situations. …
How to Handle Rejection in Sales: Who actually said no? Read More »